Make It Last

Every year, millions of tonnes of clothes that are in good condition are thrown away completely unnecessarily.
How we take care of our clothes has a big impact on our environment and reducing clothing waste is something we can do here and now. That is why we have developed washing machines and dryers that can give clothes longer life and reduce the climate impact.

Goodbye detergent residues*

With UltraMix technology, detergent and softener is thoroughly dissolved and activated before it enters the drum. This ensures that your clothes are cleaned without leaving visible detergent residue at the end of the cycle. With UltraMix you can say goodbye to visible detergent residue and forget rewashing*.

*Available on models : EWF1142BEWA, EWW1141AEWA, EW8F2848IB, EW8T3732PF

Discover UltraMix technology

Removes 49 visible stains*

Wash out all kinds of stubborn stains with ease, without the need for pre-treatments. SensorWash technology automatically detects dirt and soil levels and adjusts the cycle duration accordingly to effortlessly remove 49 different visible stains, including oil, red wine, mud and chocolate stains.*

*Available on models : EWF1142BEWA, EWW1141AEWA

Discover SensorWash technology

We believe it's time for a care revolution

Over a hundred years in the making, our legacy of better living has transformed households across the world. As we improve your home life, we seek to inspire change — by combining Swedish efficiency with innovative solutions, we aim to shape a more sustainable world.

In the last 20 years, people have bought clothes 400% more than usual. Unfortunately, the apparel industry accounts for 8% of annual global emissions — which could snowball to a vast amount, given our increased consumption rate of clothing.

We believe it's time for a care revolution

Your wardrobe costs more than a plane ticket

The fashion industry emits more CO2 than sea and air travel combined. To end the cycle, we must adopt a mindful wardrobe.

Microplastic Pollution

Microplastics make up 85% of man-made coastal debris. With better fabric choices and aftercare, we can help curb pollution.

Where do forgotten clothes go?

On average, we throw away nine out of 10 garments ahead of time. By valuing our clothes, we reduce their climate impact.

30 is the new 40

Saving over 20kg of carbon emissions each year, lowering your wash cycle to 30°C is a small way to make a big difference.

Preserve your look, preserve our home

Left unchecked, our clothing consumption may rise by 63% in 2030. By unlearning fast fashion, we can reverse this trend.

The nine-month rule: Extending garments’ lifespan

Wearing garments longer cuts their carbon footprint by 30%. By extending our clothes' life, we help our environment.

Electrolux launched the Better Living Program
in 2019 as an 11-year action plan that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Clothing Care, Better Home Environment, and Better Company.

To minimise this number, we must actively care for our garments. To emphasise this point, we launched our Make It Last campaign last year — our first pan-regional endeavor to inspire a new attitude of conscious fabric care and prioritise clothes’ longevity in our customers.

Going forward, we aim to make clothes last twice as long with half the environmental impact, by championing proper fabric care and reducing clothing-related emissions through innovation, from the laundry process down to handling and maintenance.

Discover the UltimateCare range

11kg Washing Machine with Vapour Care

11/7kg Washer Dryer with Vapour Care

Better living